Website design for swimming pool companies
Websites for swimming pool designers and builders across the UK that sell the finished pool, explain how a project runs, and bring in the right enquiries.
The brief
A pool is one of the biggest things a homeowner will buy. Your website should earn that trust long before the first site visit.
Homeowners research a pool for months, and most pool websites give them a gallery and a contact form. I design around the finished pools and how you get there: atmospheric photography, the design and build process explained clearly, and pages for the pool types you want more of. Then build the structure so new projects slot in without a rebuild.
Built for pool builders
Everything a pool company needs, nothing it doesn’t.
The finished pool first
Atmospheric photography of finished pools and gardens, given the room to sell the experience.
Design to first swim, explained
A clear walk through how a project runs, from first drawings to handover, so homeowners know what to expect.
Found by the right homeowners
Service and location pages written to rank for searches like “swimming pool builders Bath” or “natural pool Somerset”.
Fast, even when image-heavy
Hand-built in Astro and hosted on Cloudflare, so full-bleed photography still loads quickly on a phone on site.
How it works
Discovery
A workshop at Queen Square or at your office or a recent project to plan content and visual direction.
Design
Bespoke design in Figma, shaped around your work rather than a template.
Build
Hand-built in Astro, light and fast on every device, with an editable case study system.
Launch & care
Hosting, security and up to three new projects added every month.
Pricing
A swimming pool company website from £4,000 +VAT, with ongoing care that keeps your latest projects on show.
Choose one package
One-off project fee
Portfolio Website
£4,000+VAT
For businesses that win work on reputation. A bespoke site that presents your projects the way you would in person.
- Workshop to plan content and visual direction
- Digital brand development
- Designed in Figma
- Built in Astro to ensure the website is light and fast
- Looks great on mobile
- SEO / AI Search optimised
Local SEO Website
£6,000+VAT
Everything in the portfolio website, plus the groundwork to rank for the services and locations you want to be found for.
- Everything in the portfolio website
- Keyword and local competitor research
- Service and location pages
- Google Business Profile optimisation
- Customer review system
- Analytics and tracking set up
Then add ongoing care
Monthly
Care & Hosting
£100/month+VAT
Ongoing hosting, security and updates, with new projects added to your site every month.
- Hosting on Cloudflare
- SSL and security monitoring
- Light content changes
- Up to 3 new case studies a month
- You send the story and photos, I publish
Questions
Questions pool builders ask, answered.
How much does a website for a swimming pool company cost?
A bespoke swimming pool company website from Stay Found Studio costs £4,000 +VAT for the Portfolio Website, or £6,000 +VAT for the Local SEO Website, which adds keyword research, service and location pages and Google Business Profile optimisation. Care & Hosting is £100 a month +VAT.
What should a swimming pool company’s website include?
Atmospheric photography of finished pools, a project page for each build from first drawings to first swim, a clear explanation of how a project runs, and pages for the pool types and areas you cover. Stay Found Studio designs every pool website around these, with an editable case study system for new projects.
How long does it take to build a pool company website?
Most Stay Found Studio websites take two to four weeks from the planning workshop to launch. The main variable is how quickly the photography and project details are ready.
Can the site show a project from design to finished pool?
Yes. A Stay Found Studio case study can follow a pool from first drawings through construction to the finished garden, which is exactly what homeowners want to see before a large investment.
Should a pool company show prices on its website?
Guide prices or a typical starting figure help homeowners decide whether you’re the right fit, and cut down on enquiries that don’t match your budget, without committing you to a quote.
Will this help me show up for “swimming pool builders near me” searches?
Yes, with the Local SEO Website. It adds service and location pages, Google Business Profile optimisation and a customer review system, so your company can appear when people nearby search for what you do.
Can you use the photography I already have?
Usually, yes. Most pool companies already have good photography. Stay Found Studio helps you choose the strongest projects and sequence them, and flags any worth reshooting.
Do you work with pool companies outside Bath?
Yes. Stay Found Studio is based in Queen Square, Bath, and works with pool companies across the UK, meeting in person where it’s practical and working remotely everywhere else.